Refer to the project brief and the additional resources before you begin this project!
(Go through them at least 3 times or till the time you don’t have a mind map in your brain)

Let’s begin

It's time to kickstart the project by taking a crack at building your Elevator pitch.

(Think of this as an introduction to your product- make it remarkable!)

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ELEVATOR PITCH

What if you could finally unlock the career you’ve always dreamed of but didn’t know how to get there?
GrowthX gives you the structure to learn, achieve your goals, and connect with 3,600+ members from top companies like Google, Razorpay, and Zomato.
It’s not just learning—it’s hands-on. Build real projects, apply what you learn, and network with professionals in the roles you aspire to. Its essentially to turn ‘what if’ into ‘nailed it.’
Don’t wait—create your next opportunity. Visit growthx.club and start your application today.

(Go and speak to different users of the product and the people in the chain: households buying the product, shopkeepers selling the product, churned users, and users using competitor's products. In the case of B2B products identify the decision makers, the influencer, the blocker, and the end-user)

Understanding your ICP

(There are separate tables for both B2C and B2B products, put down your your ICP’s in a Table Format, use this as a reference.
This table makes it super clear for anyone to understand who your users are and what differentiates them)

Common Pain Points

• Pain Points:
• • Akanksha lacks communication structure to advance into leadership roles.
  • Khyati feels stagnant in her role and wants to explore entrepreneurship but doesn’t know how to begin.
  • Sambhav struggles with structured marketing and lead generation, which affects his business growth.
• Insight: All three users desire growth and direction, whether in leadership, entrepreneurship, or business scalability. They are seeking a structured path to upskill and achieve goals.

2. Decision-Making Behavior

• Akanksha and Sambhav are impulsive buyers, while Khyati is methodical and cautious.
• Insight: Different decision-making styles mean GrowthX’s messaging needs to be tailored:
• • Impulsive buyers like Akanksha and Sambhav may respond better to FOMO-driven campaigns and urgency.
  • Methodical decision-makers like Khyati need logical, step-by-step evidence of how GrowthX solves their problems.

3. Strong Interest in Building Personal Brands

• Akanksha wants to move into leadership, Khyati aspires to become a founder, and Sambhav seeks to grow his personal brand for better marketing reach.
• Insight: All three users value personal branding as a growth lever.

Action Point:

• Modules, workshops, or mentorship programs related to personal branding within GrowthX.
• Success stories of GrowthX members who grew their personal brands and career visibility.

4. Gender & Career Transitions

• Female users (Akanksha, Khyati) have transitioned cities for work or marriage but continue to aim for career growth and independence.
• Sambhav (male) is more focused on entrepreneurial challenges than external factors.

Insight: Women in tech and marketing roles often seek more supportive and inclusive communities where they can share and grow.

5. Hobbies Indicating Engagement Styles

• Akanksha enjoys energetic and social activities (bhangra, music).
• Khyati values self-care and exploration (workouts, travel).
• Sambhav focuses on self-improvement (reading).

Insight: Members’ hobbies reflect their preferred engagement styles and learning preferences:

• Akanksha may thrive in interactive sessions like group discussions.
• Khyati might prefer hands-on projects or creative exercises.
• Sambhav could engage more with structured content like reading materials or frameworks.

6. App Usage and Digital Behavior

• Akanksha uses platforms like Slack and Instagram; Khyati uses diverse apps, including Quick Ride and BB Daily; Sambhav focuses more on professional platforms like LinkedIn and banking apps.
• Insight: The apps indicate where each member spends their time and how GrowthX can target similar profiles:
• • Akanksha: Social media-driven marketing (Instagram).
  • Khyati: Lifestyle-focused platforms for outreach (apps like WhatsApp, YouTube).
  • Sambhav: Professional networks (LinkedIn).

7. Consideration of Alternatives

• Akanksha and Sambhav didn’t deeply consider other options, indicating trust or urgency in choosing GrowthX.
• Khyati evaluated multiple options, reflecting her analytical nature.

Insight: Members who glance at alternatives but choose GrowthX likely value its credibility and specialization. Analytical members need more comparative insights to feel confident.

(Before you begin, you need to know what your product is, what are its features, what is the problem being solved by your product?)​

​Understanding Core Value Proposition

(Build your core value proposition by exact what your product does and what problem are you solving)

Core Value Proposition:

The Problem GrowthX Solves:

A lot of professionals struggle when they’re trying to grow their business or career, mainly because it’s tough to find the right knowledge and resources. They know they need help, but it’s hard to find exactly what works. That’s why GrowthX was created. The founders, Abhishek and Udayan, led growth at CRED and Razorpay, and they faced the same issues – finding the right help for specific challenges was a real struggle. They wanted to create a place where professionals could easily find structured guidance, mentorship, and a community of people who’ve been there, done that, and can help you solve real-world problems.

What does GrowthX exactly does?

GrowthX is for professionals who want to scale up their career growth and get hands-on, real-world skills that are actually useful in their jobs/ business. It provides a clear and structured learning path, mentorship, and a community of over 3,600 members. Whether you're trying to land clients, onboard them smoothly, make more money from your work, or keep clients happy, GrowthX gives you all the tools and support you need. Our program is built to help you hit your career goals with the right guidance and a strong network, making sure you're always learning and growing.

Core Value Prop

For professionals looking to accelerate their careers and gain real-world skills, GrowthX offers structured learning, mentorship, and access to a community of 3,600+ members. It helps individuals to bridge the gap between their current skills and their career goals, providing practical tools and insights to solve growth challenges, acquire clients, onboard them, monetize them, and retain them effectively.

(Let's begin by doing a basic competitor analysis)

(Then let's try to understand the market at a macro level and evaluate the trends and tailwinds/headwinds.)

Now it’s time for some math, calculate the size of your market.

TAM = Total no. of potential customers x Average Revenue Per Customer (ARPU)
SAM = TAM x Target Market Segment (percentage of the total market)
SOM = SAM x Market Penetration/Share

TAM

Overall Market Size (Indian Tech Ecosystem)

• Tech-enabled Companies in India: According to NASSCOM, there are around 5,000+ tech startups in India, and the broader Indian SaaS ecosystem alone is worth over $10 billion.

Estimate the Market Segment for GrowthX

• Marketing professionals
• Product Managers
• Growth Managers
• Founders
• Leaders

these roles could make up about 15%-25% of employees in the tech ecosystem.

If we take an estimate of 10 million professionals in India in tech, SaaS, startups, and related fields, 20% of them may fall into the categories GrowthX serves.

10 million x 20% = 2 million potential customers.

Calculate the Average Revenue Per User (ARPU)

GrowthX's membership fees are about Rs. 79,990 per customer annually (including taxes).

TAM Calculation

TAM=Total potential customers × Average Revenue Per User (ARPU)

= 2,000,000 * Rs 79,990

= 159,980,000,000(Rs.160 Billion)

SAM Calculations

SAM = TAM x Target Market Segment (percentage of the total market)

SAM=Rs.160Billion×20%

= Rs. 32Billion

SOM Calculation

SOM = SAM x Market Penetration/Share

• Market Penetration/Share: GrowthX has been active since 2019 and already serves 3,600+ members. To calculate the current market share:
  
  Assuming a member fee of ₹70000(taking the avg as there's a change in pricing), the approximate revenue for 3,600 members is:
  
  = 3,600×Rs. 70000=Rs. 252,000,000 (Rs. 252 Million)
  
  Market penetration = current revenue / SAM
  = 252 million / 32 billion
  = 0.78%
  
• SOM = SAM x Market penetration
  = 32 Billion x 0.78 %
  = Rs. 256Million.

Designing Acquisition Channel

(keep in mind the stage of your company before choosing your channels for acquisition.)

​Paid Ads (LinkedIn/Google)

• Why?
• • Targeted Reach: LinkedIn and Google Ads allow GrowthX to target specific roles (like marketers, product managers, founders) within tech-enabled companies, ensuring the right audience sees the ads.
  • Speed: Paid ads deliver immediate results by driving high-intent traffic to the website, especially important during cohort launches or deadlines.
  • Flexibility: Campaigns can be quickly adjusted based on performance data

2. Referral Program

• Why?
• • Cost-Effective: Referral programs reward only successful conversions, making it a low-risk and budget-friendly acquisition channel.
  • Trust Factor: Recommendations from existing members carry more weight, leading to higher conversion rates compared to cold outreach.
  • Scalability: A well-designed program incentivizes users to actively promote GrowthX, creating a compounding effect over time.

3. Content Loops (Newsletters, Case Studies, Blogs)

• Why?
• • Long-Term Value: High-quality content positions GrowthX as a thought leader in growth, marketing, and career acceleration, building trust over time.
  • Low-Cost Brand Building: Unlike paid ads, content marketing is a long-term, sustainable way to educate potential users and leads.
  • Organic Reach: Engaging content is shareable, enabling GrowthX to attract more users without continuous ad spending.

Content Loop

(Keep it simple and get the basics right)

​

Step 1 → Nail down your content creator, content distributor and your channel of distribution
Step 2 → Decide which type of loop you want to build out.
Step 3 → Create a simple flow diagram to represent the content loop.

STEP 1

Content Creators

1. GrowthX Team & Founder: Share frameworks, success stories, and insider strategies.
2. GrowthX Members: Share their journeys, career wins, and unique insights gained from GrowthX.
3. Influential Leaders: Collaborate with thought leaders for masterclasses, blogs, and case studies.
4. Insiders: Create content with top leaders during panels, events, and interviews.

Content Distributors

1. GrowthX Members: Share achievements, frameworks, and GrowthX learnings on LinkedIn or during podcasts/panels.
2. GrowthX Official Channels: Distribute high-quality case studies, templates, and success strategies.
3. Collaborations: Thought leaders amplifying content through their networks.

STEP 2 & 3